Logo for new dog walking company in Amsterdam, the Hounds of Noord. I love dogs and have two of my own, so I based the dog's look on combining characteristics of my own dogs. I made the dog's nose a heart, but opted not to shade it in (it seemed too on the nose to do so...) I wanted to keep the logo's color accents relatively simple so that Hounds of Noord could use it in a number of ways. I have added a few on-paper mockups of the logo at the onset of the project; from the beginning I wanted something circular. The type is handwritten, and I wanted it to have very current design trends as well as some retro elements to appeal to dog owners from every demographic.